Search Sponsors
Posted July 27th, 2005 by GregSince the launch of our proprietary search a few months ago, one of our top priorities has been tweaking the algorithm in an effort to provide the highest quality directory search results. Granted, the product is still a work in progress, but we have made great strides. Currently, the search functionality queries the BOTW database for any results listed within the directory that match the users’ query. In the future we plan on an expanded search, but that is putting the cart before the horse a bit.
Yesterday, we unveiled the Search Sponsor feature. Simply, directory sponsors are presented for queries relating to a set of keywords matching their site. So for example, a search on “loans” returns organic directory listings in the main section, and the results to the right are supplied via the directory sponsors. We have gotten fantastic feedback on it thus far, and plan additional initiatives to drive relevant traffic to directory sponsors.
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